Sell like a Home Shopping Host!
Selling product “through the screen” is a unique skill. As a TV Home Shopping Host, I use techniques & strategies every single day that help customers feel comfortable purchasing products they cannot touch, taste or try on.
According to Hootsuite, “The average US social buyer will spend $518 via this channel in 2022, up 27% from last year, according to Insider Intelligence. Annual spend will increase by $419 per buyer over the next three years, reaching $937 in 2025. And social commerce sales growth is also expected to remain above pre-pandemic levels through to 2024.”
They go on to acknowledge that one of the greatest barriers to a consumer making a purchase via social commerce is TRUST. This could refer to questioning that the product they are receiving is “as advertised” but also they don’t trust recommendations of the “Influencer”. Another outlier is not “having enough information” about the product.
Every single one of those impediments to making a purchase can be minimized when you not only have the right representative for your product but are also able to properly describe and demonstrate your product and it’s features and benefits.
How your product is sold or represented on live or social commerce can have a huge impact on sales. HSN registered $3.6 Billion in revenue in 2021. Whether you are represented on traditional broadcast platforms on an 85″ screen, or live commerce on an iPhone, the sales techniques are exactly the same.
If you are an E-COMMERCE Entrepreneur who uses Live & Social Commerce, or wants to incorporate it into your sales strategy, I can help you SELL MORE. On-Camera tips, words and phrases that sell, the perfect CTA and your “show” flow. These established techniques work & can bring you more sales. I can TEACH YOU (or your representative) how to do what I do.
Don’t leave money on the table. Invest in yourself using on-camera techniques that are used globally to sell product online and on-screen.
Now accepting E-Commerce Clients beginning in March. Please email dawn@dawnchubai.com to learn more about how I can help.